Press Release

Platinum Service Recognition

PRESS RELEASE

March 10, 2016

Smith Receives Platinum Service Recognition

Karlene Smith of Real Living Real Estate Experts in Warren, PA was awarded the highest level of service achievement in the real estate industry, Quality Service Certified® Platinum. The award is in recognition of earning 100% client service satisfaction in 2015, as measured by Leading Research Corporation (LRC).

Quality Service Certified (QSC) status is the only award in the real estate industry based on independently validated, measurable service results. Clients of QSC agents receive a customer satisfaction survey at the end of each transaction. The surveys are administered and the results are compiled by LRC.

Client feedback from the surveys becomes part of the agent’s credentials. An overall satisfaction rating is displayed on the consumer websites (www.QualityService.org and www.RatedAgent.com) where buyers and sellers have the ability to select a real estate professional based upon each agent’s validated record of service satisfaction.

“Nothing is more important to a prospective client in selecting a professional than the service results achieved with past clients,” says Larry D. Romito, President and CEO of QSC. He adds, “Consumers have greater confidence in service reliability, results and satisfaction with a Quality Service Certified real estate professional because they know that the agent’s service record has been validated by an independent third party. 100% service satisfaction record like Karlene Smith has achieved is just awesome.”

About Quality Service Certification, Inc. (QSC)

Quality Service Certification, Inc., based in San Juan Capistrano, California, is recognized as the real estate industry’s earliest advocate and the leading provider of independently administered customer satisfaction surveys. With a 15 year history and over one million post-closing surveys sent, QSC’s unique “closed” survey process ensures that consumers access legitimate reviews from actual home sellers and buyers reports on past customer satisfaction. QSC is the only source for objective and validated agent ratings designed to help consumers make informed choices in selecting real estate professionals. For more information contact QSC at 888-547-4772.

QSC

Certified Negotiation Expert

Karlene Smith Receives New “Certified Negotiation Expert (CNE®)” Designation

Professional negotiation skills are necessary for all real estate agents in helping home buyers and sellers, especially in the current market

Karlene Smith has been awarded the Certified Negotiation Expert(CNE)designation from the Real Estate Negotiation Institute (RENI).  The CNE is earned by real estate professionals after successfully completing formal negotiation training over two days.  Agents who receive this certification are among the top agents in the country in negotiation skills.

With professional negotiation skills, agents are able to help clients obtain better results in the sale or purchase of their home.  CNE agents have a higher skill level which enables them to 1) communicate more effectively to uncover desired information, 2) help clients understand their options, 3) work collaboratively with others, and 4) resolve deadlocks.  CNE agents have a thorough understanding of how to negotiate effectively to help achieve their client’s goals.

The Real Estate Negotiation Institute is the leading negotiation training and coaching company in the real estate industry.  Collectively, the Real Estate Negotiation Institute’s instructors have over 300 years of real estate and negotiation experience.  Tom Hayman, the CEO and Co-Founder of the Real Estate Negotiation Institute, asserts:  “Any Buyer or Seller who hires a CNE agent can feel confident they have one of the best trained negotiators in real estate.  They should achieve superior results and have better resolution of all issues when represented by a CNE agent.”

For more information visit www.theRENI.com.

KarleneCNE

Real Estate Agency Brand of the Year and Most Loved

Real Living Real Estate Named ‘Real Estate Agency Brand of the Year’ and ‘Most Loved’ Real Estate Brand in 2016 Harris Poll EquiTrend® Study

Brokerage network, including Real Living Real Estate Experts, receives top honors in survey of more than 97,000 consumers

Warren, PA 5/27/2016– Real Living Real Estate, a real estate brokerage network operated by HSF Affiliates LLC, with Real Living Real Estate Experts, today announced the brand was named “Real Estate Agency Brand of the Year” and “Most Loved” real estate brand in the 28th annual Harris Poll EquiTrend® study.

Real Living Real Estate received the highest ranking in the Real Estate Agency category based on consumers’ perception of its brand familiarity, quality and usage consideration. Additionally, Real Living Real Estate is rated the “Most Loved” real estate brand among those considered in the Harris Poll EquiTrend® study, underscoring respondent’s emotional connection to the brand. The study is based on opinions of more than 97,000 U.S. consumers surveyed online earlier this year.

“We are thrilled that Real Living Real Estate received this amazing recognition from the consumers we serve every day,” said Karlene Smith Broker/Owner of Real Living Real Estate Experts. “This is a huge momentum-builder for us, we are so proud to be associated with and have the support of such a strong brand. With all the different marketing technics and technology available today a strong brand helps us stay up-to-date with the most recent trends.

Real Living Real Estate received the highest numerical Equity Score among real estate brands included in the 2016 Harris Poll EquiTrend® study, which measures and compares the brand health of more than 3,800 brands across nearly 500 categories from airlines and apparel to retailers and real estate. The key measure used in the study is Nielsen’s twice-validated measure of brand equity. Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity.

Harris Poll EquiTrend® honors add to Real Living Real Estate’s momentum as judged by consumers. Real Living Real Estate Experts proudly participates in Real Living 360 ServiceSM, a program that tracks local customer satisfaction with buyers and sellers from every transaction. The program results are monitored by Quality Service Certification, Inc., an independent research firm.

“We have built our reputation on providing the highest level of customer service for home buyers and sellers in Warren, PA,” said Smith. “And we will continue to strive to provide our home-buyers and sellers with a premium service experience.”

About 2016 Harris Poll EquiTrend® Study

Real Living Real Estate received the highest numerical Equity Score and the highest numerical score relating to Love among real estate agency brands included in the 2016 Harris Poll EquiTrend® Study, which is based on opinions of 97,120 U.S. consumers ages 15 and over surveyed online between Dec. 22, 2015 and Feb. 1, 2016. Your opinion may differ. “Highest Ranked” and “Most Loved” are determined by a pure ranking of a sample of real estate agency brands.

About Real Living Real Estate

Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. The brand and its innovative concepts were recognized by Entrepreneur magazine; have won Inman Innovator Awards, and been named “the Most Promising New National Brand” by the Swanepoel TRENDS Report. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate. For information on Real Living Real Estate Experts, visit www.RealLivingRealEstateExperts.com.

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